In Partnership with Velocity Consultants


Sustainable practices aren’t just a trend, they’re a movement that’s transforming the hospitality industry. Consumers are speaking with their wallets and supporting businesses that use locally-sourced ingredients and other sustainable practices to minimize their environmental footprint. In fact, 88% of consumers are more loyal to a business with sustainable practices. 

An overwhelming majority of consumers are ready for and actively supporting restaurants that prioritize sustainability. Recent studies found that: 

  • 84% of consumers said sustainability and ethics was a determining factor in where they chose to dine.

  • Around two-thirds of diners would actually pay more for businesses that demonstrate environmentally friendly practices.

This an act of commodity activism, which the International Journal of Communication defines as when consumers act politically through their purchasing decisions. And by actively supporting restaurants with sustainable practices, consumers are committing a political act—one that says the time for change is now.

The hospitality industry has a problem

Did you know commercial kitchens often use a whopping 10 times the energy of a commercial building?

In the UK alone, 20 million tonnes of carbon dioxide is produced as a result of food waste. That’s equivalent to taking 7,220,2167 flights from London to Sydney. Yeah, restaurants carry a massive carbon footprint. 

The effect this has on the environment is unsettling. Sustainability is of such importance that the UK parliament recently declared a climate emergency as a result of protests across the country. 

From food miles to the emission-heavy livestock industry, collectively tackling restaurant sustainability is vital to meeting the United Nations’ target of limiting temperature changes resulting from global warming by 1.5 degrees Celsius.  

Becoming sustainable is no longer an option, but a necessity—not only to align with the values of consumers but to stay competitive in an industry that’s under increasing scrutiny. 

Let’s be part of the solution, together

At Velocity Consultants, we take sustainability seriously, as well as your business growth. That’s why we have partnered with the United Nations Environment partner, Green Earth Appeal, to be involved with the Carbon Free Dining environmental certification program as an Ambassador. Carbon Free Dining’s goal is to counterbalance the environmental impact of your meals at zero cost to your restaurant while helping put an end to poverty.

How does it work? 


The Green Earth Appeal’s partners plant a life-changing fruit tree in the developing world for every bill you process. That’s right, simply by dining at your restaurant, diners can help the environment and communities in developing countries. Each tree planted helps provide a future for communities living in abject poverty, helping achieve the United Nations goal of eradicating poverty by 2030. 

The economic benefits for these communities are long-reaching. Fruit from the trees provides vital nutrition for families and much-needed fodder for their livestock. Moreover, they can sell the fruits at local markets, which helps stimulate their local economy. 

So far, the partnership between Velocity Consultants and Carbon Free Dining has resulted in over 20,000 planted trees.

How can you get involved?

If you're interested in getting your restaurant involved in this initiative, just fill in our form to get on the fast-track to getting Carbon Free Dining certification by the Green Earth Appeal.

Here are a few of our customers own tree planting counters


Our Customer Success Stories